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TBC Brands Launches Achilles Tires and Expands Product Portfolio with New Segments, Sizes

Palm Beach Gardens, Fla. (December 21, 2023) – TBC Brands, a subsidiary of TBC Corporation, one of the largest distributors of private brand tires in North America, today announced the launch of their new product line, Achilles Tires, with performance built for the road ahead. The addition of Achilles Tires further expands TBC Brands’ portfolio to support additional customer segments, with more than 150 tire sizes. The Achilles brand is now available through select distributors with expanded distribution available in early 2024.


“Achilles Tires has produced high-quality, maximum-value tires for over 30 years,” said Rachel Tibor, Group VP of Wholesale Marketing for TBC Brands. “We’re excited to enhance our product offering with the addition of Achilles Tires, available in five-line segments, as we continue to focus on providing an unparalleled range of solutions to meet the evolving needs of our customers.” 


All Achilles products feature innovative engineering, aggressive styling and premium quality for on-road and off-road environments. The new tires include:   


Achilles Desert Hawk AT3

Ideal for off-road driving, the Achilles Desert Hawk AT3 provides outstanding traction and stability due to large, staggered tread blocks and features high-density serrated sipes and shoulder block strips that eject debris. The Achilles Desert Hawk AT3 is available in 20 wheel fitments between 15 and 20 inches.


Achilles Desert Hawk HT3

Perfect for all-season, all-road traction, the Achilles Desert Hawk HT3 offers sport-like handling for SUVs, Jeeps and pick-up trucks. The Achilles Desert Hawk HT3‘s full depth, zigzag siping grips the road, while the shoulder design improves steering performance for a smoother ride. The Achilles Desert Hawk HT3 is available in 56 wheel fitments between 15 and 22 inches.


Achilles Rugged Hawk

The Achilles Rugged Hawk off-road tire offers more than other traditional all-terrain products with its lateral groove pattern, which provides biting edges for superior traction. The Achilles Rugged Hawk’s reinforced block pattern and variable pitch tough tread means the tire can take on the toughest environments while still providing a smooth, quiet ride. The Achilles Rugged Hawk is available in 11 wheel fitments between 16 and 24 inches.


Achilles Street Hawk Sport

Designed to help drivers get the most out of their sports cars, coupes and high-performance sedans, the Achilles Streethawk Sport tire has stable handling from its asymmetrical tread pattern, long-lasting traction from full depth siping, improved braking from a larger contact patch and low noise and wear from supportive tread blocks. The Achilles Streethawk Sport is available in 26 wheel fitments between 17 and 20 inches.


Achilles Touring Sport A/S

The Achilles Touring Sport A/S is a best-in-class tire option for passenger and touring vehicles that provides a comfortable ride, all-weather traction and superior handling for complete control. The Achilles Touring Sport A/S also comes with an optimized tread outline, full depth siping and notched center rib with multi-element blading. The Achilles Touring Sport A/S is available with 46 wheel fitments between 15 and 20 inches.


As part of the TBC Brand portfolio, Achilles Tires is backed by an extensive network of tire and service solutions.


For more information, visit


About TBC Brands LLC

TBC Brands LLC (TBC Brands) is one of the largest distributors of private brand tires in North America. Through its proprietary brands, TBC Brands provides retail customers access to an unparalleled range of consumer and commercial tire products and has been recognized for its strong commitment to quality, safety and value. TBC Brands is a division of TBC Wholesale Group, a subsidiary to TBC Corporation, and is comprised of TBC Brands, National Tire Wholesale, TBC International and TBC de Mexico. For more information, visit