PALM BEACH GARDENS, Fla. (April 1, 2024) – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, has appointed Bill Schafer to the role of Chief Operating Officer for TBC Brands and TBC International. Schafer will report directly to TBC Corporation’s President and Chief Executive Officer, Sam Kato, and will oversee all TBC Brands and TBC International sales initiatives, including customer service, commercial tire sales, equipment and non-tire sales, and operations.
“We’re committed to delivering a best-in-class experience for our customers with the right products, consistent and reliable service, and ease of doing business. Bill is the right person to help us deliver on this commitment,” said Kato. “Bill’s extensive background in commercial sales, operations, and strategic management, coupled with his impressive track record in successfully navigating diverse markets and leading teams to success, perfectly positions him to help drive sustainable growth for TBC Brands and TBC International.”
Schafer brings 30 years of invaluable experience from Michelin, a TBC Corporation shareholder, where he held various leadership roles during his tenure, most recently serving as the Original Equipment & Aftermarket Vice President – Michelin Beyond Road Business Line. While at Michelin, Schafer also oversaw all business to business (B2B) sales, distribution, and operations activities for the company’s North America Region and led a team of more than 600 people as Vice President of North America B2B Sales. And prior to that role, he served as Vice President of North America Commercial Sales, where he played a crucial role in growing sales and market share, achieving remarkable success in the commercial truck division’s turnaround.
Schafer is a graduate of Brigham Young University and holds both a Bachelor of Arts in Sociology and a Master of Business Administration in International Business.
About TBC Corporation
TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,400 franchised and licensed tire and automotive service centers under the Big O Tires® and Midas® brands. For more information, visit tbccorp.com.
