PALM BEACH GARDENS, Fla. (Oct. 21, 2026) – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, today announced an expansion of its Multi-Mile© Tires portfolio with the introduction of the Multi-Mile Matrix 4S. The Matrix 4S is an all-weather tire delivering reliable, long-lasting traction for any terrain and weather conditions. The expanded Multi-Mile portfolio covers nearly 90% of the vehicle market, ensuring dealers can meet any customers’ needs.
The Matrix 4S features an advanced, all-weather tread compound and a distinctive, asymmetric tread pattern that ensures a strong grip and stable ride. The tire earned 3-Peak Mountain Snowflake severe snow certification. The turned tread blocks also reduce road noise to deliver a smooth, peaceful driving experience. The Matrix 4S is available in 24 sizes, ranging from 15-inch to 20-inch, to fit a wide range of passenger and CUV vehicles.
“The Matrix 4S adds to a Multi-Mile Tires portfolio that has produced durable, reliable and cost-effective tires for more than 70 years,” said Rachel Tibor, chief marketing officer for TBC Wholesale. “Multi-Mile Tires deliver the safety and performance drivers have come to expect and the product options dealers demand. We continue to expand our portfolio to provide the right tires at the right time for any type of vehicle or application.”
A leader in the replacement tire market, Multi-Mile tires include state-of-the-art touring, high-performance and broad-line tires for passenger cars, light trucks and SUVs. All Multi-Mile tires are backed by the Mile After Mile Protection Plan, which includes three-year roadside assistance, three-year road hazard protection, and a 60-day satisfaction guarantee.
For more information, dealers should reach out to their TBC Wholesale account lead or call 1-866-822-4968.
About TBC Corporation
TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada, Mexico and South America, through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, consumers receive total car care at nearly 500 franchised tire and automotive service centers under the Big O Tires® brand. For more information, visit www.tbccorp.com and follow TBC Corporation on LinkedIn.
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Kami Batchelder
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media@tbccorp.com
