Palm Beach Gardens, Fla. (April 13, 2026) – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, announced today that Bill Schafer was appointed chief revenue officer, TBC Wholesale, following the planned retirement of Rodger Smith.
Since joining TBC in March 2024, Schafer has focused on the growth of TBC’s wholesale business. Smith will stay with TBC through December 2026 to ensure a smooth transition.
“Bill and Rodger previously partnered to lead TBC’s wholesale strategy and reinforce TBC’s mission of being the distributor of choice in the markets we serve,” said Don Byrd, president and chief executive officer, TBC Corporation. “Our focus is clear: TBC will continue to drive value-creating solutions for our customers in the mobility and automotive industry through exceptional service, a diverse product portfolio and innovative solutions.”
Schafer’s experience includes 30 years with Michelin where he held various leadership roles and oversaw all business-to-business sales, distribution and operations activities for the company’s North American region and led a team of more than 600 people.
Smith is a 45-year veteran sales executive with extensive cross-sector experience. Following his appointment to TBC in 2020, Smith oversaw many of the company’s strategic initiatives, including bolstering its national sales organization and introducing Supply Chain as a Service (SCaaS).
About TBC Corporation
TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers across the United States, Canada, Mexico and South America. Additionally, consumers receive total car care at 470 franchised tire and automotive centers under the Big O Tires® brand. For more information, visit www.tbccorp.com and follow TBC Corporation on LinkedIn.
