Partnership to include presenting sponsorship of Family Day, Sustainability Pillar Partner
PALM BEACH GARDENS, Fla. (December 10, 2024) — The Cognizant Classic in The Palm Beaches today announced TBC Corporation (TBC), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, will serve as the official Transportation Partner for the 2025 event. The company will also act as the presenting sponsor of Family Day and as a Pillar Partner for the tournament’s sustainability program.
“At TBC Corporation, we’re committed to making a positive impact in the communities where we live, work and serve,” said Don Byrd, Chief Executive Officer of TBC Corporation. “The Cognizant Classic in The Palm Beaches is known for delivering high-quality experiences for golf fans and participants and enhancing the lives of local residents through various philanthropic programs and charitable giving. As a Palm Beach Gardens-based company, we’re pleased to provide ongoing support for this premier community event.”
As the official Transportation Partner, TBC will engage a complimentary shuttle service for spectators attending the tournament who decide to park at off-site locations. TBC will also have presenting rights to the tournament Ride Share area for fans who choose to use Uber or Lyft.
As tradition, the Cognizant Classic will host the TBC-sponsored Family Day on the Saturday of championship week. The day will include the distribution of autograph balls to the first 1,500 children under the age of 15, along with interactive games and activities for spectators of all ages to experience. With children ages 15 and under admitted free through the tournament’s Youth Ticket Policy, Family Day provides the perfect opportunity for entire families to enjoy South Florida’s premier PGA TOUR event.
In addition, TBC Corporation will serve as a Pillar Partner for the Cognizant Classic’s sustainability program. Sustainability is a focus for TBC and an important initiative to the Cognizant Classic and the PGA TOUR as they are committed to leading a collaborative effort to reduce emissions, conserve water and divert waste from landfills. More information about the PGA TOUR’s Sustainability can be found at pgatour.com/sustainability.
“We are incredibly grateful to TBC Corporation for supporting the Cognizant Classic for more than 15 years, and maintaining a steadfast commitment to growing initiatives that are important to this community,” said Todd Fleming, Executive Director of the Cognizant Classic in The Palm Beaches. “Family Day, sustainability and transportation are massive areas of emphasis for the Cognizant Classic, and this partnership allows us to deliver an elevated experience across all three for our players, partners and fans, which is foundational to our continued success.”
The Cognizant Classic in The Palm Beaches is set to return to PGA National Resort’s Champion Course, February 26 to March 2, 2025. For more information on the Cognizant Classic, please visit thecognizantclassic.com. Fans are encouraged to follow the Cognizant Classic in The Palm Beaches on Facebook, X and Instagram.
About TBC Corporation
TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, consumers receive total car care at approximately 2,400 franchised and licensed tire and automotive service centers under the Big O Tires® and Midas® brands. For more information, visit www.tbccorp.com and follow TBC Corporation on LinkedIn.
About the Cognizant Classic in The Palm Beaches
The Cognizant Classic in The Palm Beaches, formerly The Honda Classic, has been a mainstay on the PGA TOUR for more than four decades. The tournament has a star-studded list of former champions and has made a massive impact on South Florida children’s charities with $6.5 million distribution to more than 50 philanthropic organizations in 2024 and $75.4 million over the past 42 years, including more than $59.5 million in the 17 years since the tournament moved to PGA National Resort. The money impacts the lives of more than 100,000 children annually. Fans are encouraged to follow the Cognizant Classic in The Palm Beaches on Facebook, X and Instagram. For more information on the Cognizant Classic in The Palm Beaches, please visit thecognizantclassic.com.
