JavaScript has been disabled in your browser, please check if the URL in the address bar is

Midas Proudly Announces Sponsorship of 2024 Cognizant Classic in The Palm Beaches

PALM BEACH GARDENS, Fla. – February 5, 2024 – Midas, a subsidiary of Palm Beach Gardens-based TBC Corporation and one of the world’s largest providers of automotive services, will proudly serve as the Founders Club Partner for this year’s Cognizant Classic in The Palm Beaches. TBC Corporation has been a sponsor of the PGA TOUR’s long-running South Florida event for 15 years. The Classic will return to PGA National Resort’s Champion Course the week of February 26 – March 3.  


As the Founders Club Partner, Midas will be the exclusive sponsor of Family Day on Saturday, March 2. One of the fan-favorite components of this day is the distribution of giant golf balls to the first 1,500 children through the gates to use for autographs from their favorite pros. In addition, there will be interactive games and activities throughout the day for all to enjoy. With children ages 15 and under able to access the grounds for free, Midas Family Day will provide the perfect way for spectators of all ages to experience the PGA TOUR.


“We’re proud to continue to support the Cognizant Classic in The Palm Beaches, which typically attracts more than 200,000 spectators each year to Palm Beach County and supports philanthropic organizations throughout South Florida,” said Don Byrd, Chief Strategy & Marketing Officer for TBC Corporation. “As the exclusive Founders Club Partner, we’re excited to help promote the growth of this tournament and show support in a community where we live and do business.” 


In addition, Midas will recognize and show appreciation for the men and women who have served or are currently serving our country, as a Military Appreciation Program Pillar Partner. With help from sponsors like Midas, the Cognizant Classic in The Palm Beaches offers complimentary tickets for Active Duty, Reservists, Retirees, their registered Dependents and Non-Retired Veterans, Thursday through Sunday of tournament week. Midas is proud to support veterans year-round by offering a reduction in the company’s franchise fee to qualified veterans.


For more information on the Cognizant Classic in The Palm Beaches, visit


About Midas

Midas is one of the world’s largest providers of automotive services, offering tires, brakes, maintenance, and repair services at nearly 2,100 franchised and licensed locations in 20 countries, with about 1,200 in the United States and Canada. Midas is ranked number one for Automotive Repair and Maintenance Services for the fourth consecutive year and ranked 98 overall in Entrepreneur’s 45th annual Franchise 500® ranking for 2024. Midas was also featured on Forbes’ 2024 Best Customer Service list. As the car care company known for our industry-leading golden guarantee™, we always hold our work and our parts to the highest standards. To find a location near you, visit


About TBC Corporation

TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at approximately 2,400 franchised tire and automotive service centers under the Big O Tires® and Midas® brands. For more information, visit


About the Cognizant Classic in The Palm Beaches

The Cognizant Classic in The Palm Beaches, formerly The Honda Classic, has been a mainstay on the PGA TOUR for more than four decades. The tournament has a star-studded list of former champions and has made a massive impact on South Florida children’s charities, with a record $7.2 million distribution to more than 100 philanthropic organizations in 2023 and 68.9 million over the past 42 years, including more than $53 million in the 17 years since the tournament moved to PGA National Resort. The money impacts the lives of more than 100,000 children annually.