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TBC Corporation’s Franchise Brands Named to FranServe, Inc.’s 2024 Fran-tastic Brands List

 Big O Tires and Midas Recognized as Industry Leaders in Franchising


PALM BEACH GARDENS, Fla. (May 20, 2024) – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, is pleased to announce that its subsidiaries, Big O Tires and Midas, were named to FranServe, Inc.’s Fran-tastic Brands list for 2024. This annual list recognizes franchise brands that are leaders in their respective industries and go above and beyond to help franchisees achieve their dreams of business ownership.


FranServe, a leading franchise consulting and expansion organization, selected franchise brands for recognition based on criteria including responsible franchising, turnkey model, operational support, superb training, and more.


“Franchising helps people change their lives, and we see that every day,” said Alesia Visconti, CEO & president of FranServe Inc. “Brands that make the 2024 FranServe Fran-tastic Brands list value people taking control of their future through business ownership. We are recognizing these fran-tastic brands for going the extra mile in supporting their franchisees and for adhering to responsible franchising!”


“It’s an honor to be recognized by FranServe, Inc. as a top franchise brand,” said Gary Skidmore, senior vice president & chief operating officer of Big O Tires. “At Big O Tires, our experienced team is dedicated to providing franchisees with the tools and resources they need to help them start, manage and grow a profitable franchise business.”


“Just like our franchisees and their stores are committed to providing exceptional experiences and superior value, we are also committed to empowering our franchisees to become the best they can be,” said Lenny Valentino, Jr., president & chief operating officer of Midas. “We’ve been helping hardworking franchisees enjoy success for 68 years and are thrilled to be recognized for our efforts to help franchisees succeed.”


To view the complete list, visit


About TBC Corporation 

TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, there are more than 2,400 franchised and licensed tire and automotive service centers under the Big O Tires® and Midas® brands around the world. For more information, visit