PALM BEACH GARDENS, Fla. (January 21, 2026) – Big O Tires, an industry-leading tire and automotive repair franchisor and subsidiary of TBC Corporation, announced the launch of its new advertising campaign, “No Big Deal,” which showcases that even the biggest of vehicle troubles are no big deal for the experienced teams at Big O Tires.
“Our new ads incorporate larger than life imagery, including comically oversized versions of a nail and check-engine light, to juxtapose how small things can show up as big problems for customers, but no problem is too big for Big O Tires,” said Gary Skidmore, chief operating officer for Big O Tires. “As a trusted neighborhood stop for top-quality tires and expert auto care for more than 60 years, our franchisees are dedicated to delivering above-and-beyond car care with a long list of services to help keep drivers on the road, worry-free.”
The new campaign, available with advertisements in both English and Spanish, are now playing across social media and on television, radio and streaming platforms in select markets across the United States. The ads also highlight the advantage of Pro-tec+, a comprehensive protection plan that is automatically included with the purchase of any Big O-branded tire and available for purchase with other brand-new tires at Big O franchise shops. The Pro-tec+ plan goes beyond a tire’s standard factory warranty to help give customers peace of mind for anything they might come across while on the road.
For more information, visit www.bigotires.com.
About Big O Tires
Big O Tires, LLC, a subsidiary of TBC Corporation, has nearly 470 franchise stores in the United States. Big O Tires franchise locations offer a wide range of diagnostic, repair and routine maintenance services, backed by one of the most comprehensive service warranties available. Qualified associates and certified technicians combine hands-on experience with state-of-the-art technology to address automotive needs and safely get customers back on the road. For more information, visit www.bigotires.com and follow Big O Tires on LinkedIn.
About TBC Corporation
TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada, Mexico and South America, through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, consumers receive total car care at nearly 470 franchised tire and automotive service centers under the Big O Tires® brand. For more information, visit www.tbccorp.com and follow TBC Corporation on LinkedIn.
