PALM BEACH GARDENS, Fla. (Oct. 7, 2026 – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, has broadened its product portfolio by adding four additional tire lines from Multi-MileÒ Tires. Positioned as a value step-up brand, Multi-Mile offers dealers a compelling combination of expanded product coverage, enhanced consumer benefits designed to support stronger retail margins, helping retailers deliver greater value to their customers while supporting improved profitability. The expanded portfolio now covers more than 85% of the vehicle market and provides dealers with even more options to meet their customers’ needs.
The new categories include Multi-Mile tires for rugged terrain and mud terrain applications, which feature self-cleaning treads that eject mud and stones and excellent on- and off-road traction; commercial/C-metric specialty tires specific for heavy-duty regional and long-haul trucks, and all-weather tires, which include the 3-Peak Mountain Snowflake severe snow certification and are built for high-mileage and year-round performance.
A leader in the replacement tire market, Multi-Mile tires include state-of-the-art touring, high-performance and broad-line tires for passenger cars, light trucks and SUVs. In addition, the enhanced Multi-Mile “Mile After Mile Protection Plan” warranty program now provides expanded coverage, including three-year roadside assistance, three-year road hazard protection plan, and a 60-day ride guarantee, in addition to extensive treadwear warranties.
“For more than 70 years, Multi-Mile products have offered cost-efficient, reliable and durable tire options that enhance safety and performance,” said Rachel Tibor, chief marketing officer for TBC Wholesale. “With this expanded portfolio, Multi-Mile strengthens its position as a value step-up brand, giving dealers more opportunities to meet evolving consumer needs while offering a product mix designed to support stronger retail margins. We’re continuing our long-standing tradition of supplying the right products at the right time for every type of vehicle and application.”
For more information, reach out to your TBC Wholesale account lead or call 1-866-822-4968.
About TBC Corporation
TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada, Mexico and South America, through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, consumers receive total car care at nearly 500 franchised tire and automotive service centers under the Big O Tires® brand. For more information, visit www.tbccorp.com and follow TBC Corporation on LinkedIn.
