PALM BEACH GARDENS, Fla. (May 04, 2026 – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, today announced the promotion of Greg Ortega to Chief Purchasing Officer. In this role, Ortega joins TBC’s executive team and will oversee the company’s global purchasing strategies and supplier partnerships. Ortega reports directly to TBC President & CEO Don Byrd.
Ortega, who joined TBC in 1996, has more than 30 years of progressive leadership roles in purchasing, merchandising, product marketing and sales. He most recently served as TBC Group Vice President, where he led the company’s consumer and commercial tire procurement strategies and deepened supplier partnerships.
“Greg’s tenure at TBC has given him in-depth knowledge of our business and industry, and in his new role, he will continue to strengthen our company by leading our integrated, enterprise-wide approach to purchasing,” said Byrd. “Greg has served a critical role in shaping key relationships to support our competitive advantage and positioned us for long-term growth.”
Ortega has a bachelor’s degree from California State University – San Bernardino, advanced degrees from the University of Notre Dame and Michigan State University and holds a Certified Professional in Supplier Diversity (CPSD) and Certified Professional in Supply Management (CPSM) certifications from the Institute for Supply Management.
About TBC Corporation
TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers across the United States, Canada, Mexico and South America. Additionally, consumers receive total car care at 470 franchised tire and automotive centers under the Big O Tires® brand. For more information, visit www.tbccorp.com and follow TBC Corporation on LinkedIn.
