PALM BEACH GARDENS, Fla. (May 04, 2026 – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, today announced the promotion of Rachel Tibor to Chief Marketing Officer, Wholesale. In this role, Tibor joins TBC’s executive team and will lead the company’s insight-driven, go-to-market strategy. Tibor reports directly to TBC President & CEO Don Byrd.
Tibor, who has more than two decades of experience, joined TBC in 2023 as Group Vice President of Wholesale Marketing. In this role, she led the development of the company’s wholesale strategy, including leading marketing, brand positioning and customer engagement. Before joining TBC, Tibor held leadership roles in marketing and brand strategy at Office Depot and Procter & Gamble.
“Rachel has created deep alignment across multiple disciplines and provided data-driven approaches that deliver a best-in-class customer experience,” said Byrd. “As Chief Marketing Officer, Rachel will continue to provide rigor and focused strategies that will drive TBC forward.”
Tibor has a bachelor’s degree from Carnegie Mellon University.
About TBC Corporation
TBC Corporation (TBC) is one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers across the United States, Canada, Mexico and South America. Additionally, consumers receive total car care at 470 franchised tire and automotive centers under the Big O Tires® brand. For more information, visit www.tbccorp.com and follow TBC Corporation on LinkedIn.
